Product Marketing Manager – Channel & Reseller Strategy
Posted: 08/06/2026
Industry: Professional and Administration
Job Number: 19417
Security Clearance: NA / not required
Work Model: On-site
Job Description
Title: Product Marketing Manager – Channel & Reseller Strategy
Hiring Organization: Connexion Systems & Engineering
Compensation, Benefits, and Employment Type
Description:
We’re seeking an experienced Product Marketing Manager – Channel & Reseller Strategy to lead marketing strategy and execution for a portfolio of products sold through reseller and distribution channels. This is a high-visibility leadership opportunity for a strategic, hands-on marketing professional who understands manufacturing, technical sales, and channel-driven growth.
The ideal candidate will bring a strong marketing background, several years of people leadership experience, and the ability to influence cross-functional teams in a fast-paced manufacturing environment. You’ll work closely with sales, operations, product teams, and global business units to drive growth, strengthen reseller relationships, and support new product and business initiatives.
What You’ll Do
What We’re Looking For
Preferred Experience
Experience in any of the following is a plus, but not required:
Why This Opportunity?
This is an opportunity to take a high-impact leadership role within a technical manufacturing organization, shaping product marketing strategy, developing a team, strengthening reseller partnerships, and directly contributing to business growth.
If you’re a strategic marketer with manufacturing experience who enjoys leading people, influencing across functions, and turning market opportunities into business results, we’d like to hear from you.
Please use the apply button to submit your resume for consideration. You will receive a brief survey via email to complete your application. Applicants who complete the survey will receive priority consideration.
You can review our other job postings at https://jobs.csetalent.com/.
If you are active in a job search but this job is not for you, please reach out to jobpostings@csetalent.com. We would be glad to help you find the perfect job!
Connexion’s mission is to provide "best in class" services to job seekers. We strive to achieve excellence in job placement, staffing, and recruiting services, while treating candidates with the professionalism and respect they deserve.
Hiring Organization: Connexion Systems & Engineering
Compensation, Benefits, and Employment Type
- Duration: direct hire, full-time
- Pay rate: $110,000–$150,000 + 7/15 bonus plan
- Job Location: Danvers, MA
- Work Model: On-site
- Schedule: Monday–Friday, 8:00 AM–5:00 PM (flexible)
- Travel: Up to 30%
- Job#: bh19417
Description:
We’re seeking an experienced Product Marketing Manager – Channel & Reseller Strategy to lead marketing strategy and execution for a portfolio of products sold through reseller and distribution channels. This is a high-visibility leadership opportunity for a strategic, hands-on marketing professional who understands manufacturing, technical sales, and channel-driven growth.
The ideal candidate will bring a strong marketing background, several years of people leadership experience, and the ability to influence cross-functional teams in a fast-paced manufacturing environment. You’ll work closely with sales, operations, product teams, and global business units to drive growth, strengthen reseller relationships, and support new product and business initiatives.
What You’ll Do
- Lead and develop the Reseller Product Group Marketing team, providing direction, coaching, and support to drive strong team performance and engagement
- Develop and execute product marketing strategies that drive revenue growth, profitability, and market expansion
- Manage relationships and initiatives with distributors, resellers, and channel partners
- Partner with sales, operations, product, and leadership teams to align marketing strategies with business objectives
- Collaborate with global business units and international partners on reseller marketing initiatives
- Identify new market opportunities through customer feedback, competitive analysis, industry trends, and market research
- Support new product introduction (NPI) activities from concept through launch
- Analyze sales, point-of-sale, inventory, forecasting, pricing, and other business data to develop actionable strategies
- Lead proposal and RFP efforts, ensuring effective positioning and timely execution
- Develop sales tools, presentations, training materials, product messaging, and other resources that support reseller and sales teams
- Ensure channel partners have the training, tools, and marketing materials needed to effectively represent products
- Monitor program performance, sales metrics, partner success, and market trends
- Support trade shows, customer meetings, and strategic business development initiatives
- Identify and address business challenges, operational obstacles, and market risks with a strong sense of urgency
- Champion strategic initiatives and influence stakeholders across the organization
- Perform additional duties as assigned
What We’re Looking For
- 5+ years of experience in product marketing, product management, technical marketing, or a related strategic business role
- Manufacturing experience is required
- Prior experience in technical sales, business development, channel marketing, or customer-facing marketing strongly preferred
- Several years of people leadership/management experience
- Bachelor’s degree in Marketing, Business, Engineering, or a related field, or equivalent experience
- Strong leadership presence with the ability to motivate teams and gain buy-in across an organization
- Excellent business, analytical, communication, and presentation skills
- Ability to manage multiple priorities and operate effectively in a fast-paced, high-visibility environment
- Self-starter who takes initiative, embraces change, and drives projects forward with minimal direction
- Strong decision-making skills and a demonstrated sense of urgency
- Proficiency with Microsoft Office, particularly PowerPoint and Excel
- Ability to travel up to 30%
Preferred Experience
Experience in any of the following is a plus, but not required:
- Aerospace or defense
- Electrical/electronic components
- Interconnects, connectors, or cable assemblies
- Technical manufacturing
- High-mix manufacturing environments
- Reseller, distributor, or channel marketing
- Product marketing within a technical or industrial environment
Why This Opportunity?
This is an opportunity to take a high-impact leadership role within a technical manufacturing organization, shaping product marketing strategy, developing a team, strengthening reseller partnerships, and directly contributing to business growth.
If you’re a strategic marketer with manufacturing experience who enjoys leading people, influencing across functions, and turning market opportunities into business results, we’d like to hear from you.
Please use the apply button to submit your resume for consideration. You will receive a brief survey via email to complete your application. Applicants who complete the survey will receive priority consideration.
You can review our other job postings at https://jobs.csetalent.com/.
If you are active in a job search but this job is not for you, please reach out to jobpostings@csetalent.com. We would be glad to help you find the perfect job!
Connexion’s mission is to provide "best in class" services to job seekers. We strive to achieve excellence in job placement, staffing, and recruiting services, while treating candidates with the professionalism and respect they deserve.
Meet Your Recruiter
Emily Donahue
Regional Recruiting Manager
- Directs the recruitment efforts for both the Quincy, MA and Providence, RI branches.
- Manages a distributed team of recruiting leads, individual contributor recruiters and account managers.
- Responsible for leading the fulfillment and execution of sourcing, recruiting, sales and business development practices across the region.
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Ready to take the next step in your career? Explore our job opportunities in the vibrant area around Danvers, Massachusetts! Nestled in Essex County, this charming region offers a perfect blend of historic charm and modern amenities, making it an ideal place to live and work. With easy access to picturesque landmarks like Endicott Park and the Peabody Essex Museum, delectable seafood cuisine, and cultural hotspots like the North Shore Music Theatre and The Cabot, there's something for everyone here. Consider joining our team and immerse yourself in the unique culture and endless growth opportunities this enchanting area has to offer!