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Job Title: Head of Demand Generation / Senior Marketing Manager

Pay Rate: $110,000–$130,000/year

Location: West Warwick, RI – Hybrid

Duration: Permanent / Direct Hire

Shift: Monday–Friday | Hybrid – 3 days onsite, 2 days remote

Job Summary:

The Head of Demand Generation is a hands-on Senior Marketing Manager-level position responsible for driving pipeline and lead generation through integrated digital campaigns. This individual will own marketing systems, campaign execution, funnel analytics, and day-to-day marketing team priorities while working cross-functionally to convert commercial priorities into measurable demand.

Key Responsibilities

Leadership & Demand Generation

• Lead the day-to-day marketing team, setting priorities and ensuring strong execution.

• Plan and execute multi-channel campaigns across email, web, paid, and organic channels to drive pipeline and lead generation.

• Translate commercial priorities into coordinated demand-generation campaigns and activities.

• Partner with Sales, Product, and Customer Success to align campaigns with growth targets and product launches.

Digital Marketing Systems & Operations

• Own HubSpot Marketing Hub, including workflows, lead scoring, lead routing, and database management.

• Manage integrations across the marketing technology stack.

• Lead MarTech decisions, system improvements, and integration activities related to demand generation.

Analytics & Reporting

• Analyze NetSuite and marketing data to track funnel and campaign performance.

• Build performance reporting and turn insights into clear, actionable recommendations.

• Own pipeline and lead-generation metrics and regularly report against targets.

• Work closely with the Inside Sales team to close the feedback loop and generate high-quality opportunities.

Content Support

• Create email, web, and campaign content to support demand-generation initiatives.

• Brief and collaborate with the Creative team on campaign assets as needed.

Events & Exhibitions

• Lead and support the Digital team in planning and executing exhibitions and events.

• Ensure events are integrated into wider digital campaigns and commercial priorities.

• Coordinate pre-event promotion, content, lead generation, and post-event follow-up.

Must Haves / Qualifications

• 5+ years of experience in demand generation, growth marketing, or marketing operations with strong hands-on digital execution capabilities.

• Advanced HubSpot or comparable marketing automation/CRM experience.

• Demonstrated track record of owning and achieving pipeline and lead-generation targets.

• Strong analytical skills with experience using NetSuite/ERP data and Excel/Google Sheets.

• Experience with Zapier or similar integration tools.

• Working knowledge of Canva, Figma, or Adobe for campaign content support.

• Strong cross-functional experience partnering with Sales and other commercial teams.

• Ability to work a hybrid schedule with 3 days onsite and 2 days remote.